B/V Design Studio

2020.11.13

2020海盐文创设计大赛

2020 Haiyan Cultural Creative Design Competition

大赛经过了4个月的筹备,吸引了相关设计机构和高校师生踊跃报名,社会各界广泛关注和参与,大赛组委会共收到来自各高校、协会、设计研究机构的高质量高水准作品三百余件。其中有33件作品脱颖而出,进入决赛路演。

After 4 months of preparations, the competition attracted active registrations from related design institutions and university teachers and students. The community paid wide attention and participation. The competition committee received high-quality and high-level works from various universities, associations, and design research institutions. More than three hundred pieces. Among them, 33 works stood out and entered the final road show.

经过精彩激烈的比拼,一批符合海盐文化内涵、富有创意设计艺术性和美感,具备完整性、实用性及独特的创作视角的优秀文创设计作品脱颖而出。

After a wonderful and fierce competition, a group of outstanding cultural and creative design works that conform to the cultural connotation of Haiyan, are full of creative design artistry and beauty, have completeness, practicality and unique creative perspectives, stand out.

《沁韵茶香》是一套彰显海盐品茶文化,融入海盐地方特色元素的茶盏。我们挖掘海盐文化元素,以绮园、五味村、镇海塔、千佛阁为背景,为海盐专属定制了四幅图案,随着茶水的注入,盏中怎样由隐及显。水流清影通茶意,风递幽香入盏心,欲凭一己之力,传递海盐沁香。

"Qin Yun Tea Fragrance" is a set of tea cups that highlight the sea salt tea culture and incorporate the local characteristics of sea salt. We dig out the cultural elements of sea salt. With Qiyuan, Wuwei Village, Zhenhai Tower, and Qianfo Pavilion as the background, we have customized four patterns exclusively for Haiyan. With the infusion of tea, how can the light be hidden and revealed. The flow of water clears the shadow of tea, and the wind delivers the fragrance into the heart of the cup, wishing to convey the fragrance of sea salt by oneself.

《盐韵襟香》该作品以胸针为媒介,以嘉兴特色元素讲故事,用香氛“闻”海盐味道。以文人佩香草这种传统文化为基础,融⼊“山、湖、海、田”⾃然风光、名胜古迹等元素,定制专属于嘉兴的文化胸针。在满足美观、时尚、便捷的基础上,注重个性化与创意化。希望能够佩戴该作品,沁心山湖海田·满盈嘉兴味道。

"Qin Yun Tea Fragrance" is a set of tea cups that highlight the sea salt tea culture and incorporate the local characteristics of sea salt. We dig out the cultural elements of sea salt. With Qiyuan, Wuwei Village, Zhenhai Tower, and Qianfo Pavilion as the background, we have customized four patterns exclusively for Haiyan. With the infusion of tea, how can the light be hidden and revealed. The flow of water clears the shadow of tea, and the wind delivers the fragrance into the heart of the cup, wishing to convey the fragrance of sea salt by oneself. "Salt Rhyme and Fragrant Fragrance" This work uses brooches as the medium, tells stories with Jiaxing characteristic elements, and uses fragrance to "sniff" the taste of sea salt. Based on the traditional culture of literati wearing vanilla, it integrates the natural scenery of "mountain, lake, sea, field", scenic spots and historical sites and other elements to customize a cultural brooch exclusively for Jiaxing. On the basis of satisfying beauty, fashion, and convenience, it pays attention to individualization and creativity. I hope to be able to wear this work, with the taste of Qingxinshanhuhaitian·Manying Jiaxing.

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